Acceptance of a Sustainability Standard: Evidence from an Empirical Study of Future-Oriented Dairy Farmers

As a major agricultural subsector, milk production plays an important role in the EU 28. Political decisions such as the aboli-tion of the milk quota system in 2015, highly volatile milk prices and fierce international competition have led to challenges for both farmers and dairies and a need to improve competitiveness. The concept of sustainability in the form of a produc-tion standard can be seen as a means for both dairy farmers and dairies to gain competitive advantages and meet stake-holders’ demands. Farmers’ acceptance of a sustainability standard is an important factor for its successful implementation. Therefore, future-oriented farmers are an important target group for dairies. This study investigates future-oriented dairy farmers’ acceptance of a comprehensive sustainability standard and, based on their responses, categorizes farmers into three different clusters: ‘halfhearted sustainability proponents’, ‘highly dedicated sustainability proponents’ and ‘profit-oriented sustainability refusers’. Further analysis provides insights into the determinants of farmers’ acceptance of a sus-tainability standard. The results of this study provide manifold starting points for deriving managerial implications for dair-ies and the implementation of sustainability standards.

Schiefer, Gerhard
Rickert, Ursula
Issue Date:
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
ISSN 2194-511X (Other)
PURL Identifier:
Page range:
Total Pages:

 Record created 2017-04-01, last modified 2018-01-23

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)