Grower's Returns and Marketing Costs for Florida Citrus

Changes in costs associated with each level in the fresh and processed citrus marketing channel are examined. The results indicate that nearly 61 percent of the retail ~ood dollar spent on fresh grapefruit is associated with activities that occur after the fruit leaves fresh fruit packinghouses. For frozen concentrated orange juice and canned single-strength grapefruit juice the F.O.B.-retail margin was estimated to be 27 and. 26 percent, respectively, of the consumers' expenditures.