The paper presents the results of the research on the level of knowledge of the society on role of the farming and farmers in creation of sustainable development as well as building up the baseline for stable and sustainable development of the rural area. The survey was done on adult citizens of West Pomeranian region in 2015. The gathered data shows that even it is over 10 years since the first assumption of sustainable development was announced, there is still majority of the society that has no idea what development covers and how it can be created.