This report estimates the value to U.S. consumers from the increased availability of strawberries, blueberries, blackberries, and raspberries during winter months. Findings suggest that additional supplies of these fruits from domestic off-season and foreign producers are especially valuable to consumers because they occur in winter months, when domestic fruit production is relatively low, consumers’ choices are fewer than during spring, and prices are high. Findings also suggest that consumers would benefit from further reductions in seasonal production cycles. However, consumers receive larger benefits from making off-season berries available (having some berries rather than none) than from increasing supplies to the extent that off-season prices fall to in-season levels.


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