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Abstract
With the gradual deepening of China's agricultural modernization, establishing a sound agricultural socialized service system is of great significance to improving the efficiency of resource use and achieving sustainable agricultural development. On the basis of the micro survey data on China's 12 provinces, we analyze the intensity of demand for agricultural socialized service in different regions as well as the main factors influencing farmers' demand willingness. The results show that there are regional differences in farmers' demand for agricultural socialized service, and among multiple factors affecting the demand willingness of agricultural socialized service, farmers' individual characteristics, household economic characteristics and farmers' social communication behavior have varying degrees of impact on farmers' choice of service.