The main aim of this article is to analyse and asses spatial diversity and seasonality of unemployment rate on labour market in selected seaside districts (rural, urban and rural-urban) in the Zachodniopomorskie voivodeship in Poland. The following thesis was formulated: the location of the examined districts in the coastal zone determines their nature tourism and similar behaviour in the observed seasonal unemployment changes. Seasonal changes of the monthly unemployment rate were studied in the period 2001--2012. Data from the Central Statistical Office, Regional Data Bank and the Regional Labour Office in Szczecin were used in research process. The results confirm the authors’ assumptions about a relatively high sensitivity of the surveyed markets to seasonal changes, which is determined by the tourist nature of the area of the surveyed districts. There is no reason to assess that all the coastal districts react in a similar way. It has been observed that rural markets are more sensitive to seasonal unemployment changes in relation to the urban markets.