The Supermarket Revolution in the Balkan Countries: The Case of Serbia

In this paper, we have analyzed the modern grocery retail trends in Serbia in the transition process as well as its influence on the end consumer. Our research has shown that the retail market in Serbia is still immature, as it is of low concentration; it has poor format structure and under-represented private label market share. The supermarket revolution has so far not brought any benefits to the consumers in the sense of lowering food prices. Compared to the base year (2004-2006=100), in the year of 2012 the prices of apples in retail grew by 83%, retail prices of milk grew by 119%, potato by 87%, beans by 106%, pork by 60% and chicken by 83%.

Other Titles:
Supermarket revolucija u balkanskim zemljama: slučaj Srbije
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Publication Type:
Journal Article
DOI and Other Identifiers:
1333-2422 (Other)
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Published in:
Agroeconomia Croatica, 05, 1
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 Record created 2017-04-01, last modified 2020-10-28

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