The paper presents the results of research on the preferences and behavior of older people vacationing in the countryside. In this study shown the ordinary senior tourist visiting rural areas, and also shown the behavior of people vacationing there. Topics discussed included the reasons for choosing this form of tourism, as well as the choice of a particular offer, used by tourists source of information about the object, the preferred leisure activities and expectations for the diversify and improve the offer. The results indicate that rural tourism is very popular among the well-educated residents of large cities. The reason for choosing this form of tourism is most often the opportunity to relax in peace and tranquility and contact with nature. The criterion for selection of specific offer is the standard object and the qualities of the village. Seniors break in the countryside taking physical activity most often choose hiking and biking. It should be noted also interest in the culture of rural areas.


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