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Abstract

This paper analyses the marketing performance of the selected exportable vegetables of Bangladesh at some national and international regions. In this study, a regression analysis was performed to determine the effect of some factors (variables) influencing the quantity of vegetables exported from Bangladesh. Among the national regions, Ullokhola (Gazipur) was the most profitable market of selected vegetables for the Beparies/selected agents due to its lowest marketing cost. The leading exporters of the selected vegetables were more benefited than that of other exporters from each of the international markets. The highest benefit-cost ratio of the selected vegetables was achieved for the Middle-East countries (except Kuwait). The exported quantity of vegetables increased for an increment in each of the factors, viz., total production, average unit export price, world import of fresh vegetables and exchange rate of money. A decreasing trend in the exported quantity of vegetables was observed only for increasing the national weighted average farmgate constant (1987-88) price. The highest average change in the exported quantity of vegetables was found for a unit change in the exchange rate of money. On the average, the exported quantity of vegetables increased by 775.96 Metric Tons (MT) for an increment of one taka in the exchange rate of money with US dollar, when all other factors (variables) were held as fixed. The national weighted average farmgate constant (1987-88) price and the average unit export price were inelastic with the exported quantity of vegetables. That means percentage change in exported quantity of vegetables is lower than that of national weighted average farmgate constant price and that of average unit export price.

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