Application of nutritional marketing tools in press advertisements

In chosen periodicals of the food industry and so-called “women’s press,” food advertisements containing nutritional marketing messages were analysed. The frequency and type of these tools was observed and scientific value and correctness was evaluated. The study results show that most of the advertisements do not comply with current legal regulations. Producers often emphasize the presence of ingredients which are recommended from the nutritional point of view although the product’s overall nutritional value is low or controversial.

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Journal Article
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ISSN 2081-6960 (Other)
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Problems of World Agriculture / Problemy Rolnictwa Światowego, Volume 13, Number 28
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Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego Problemy Rolnictwa Światowego / Scientific Journal Warsaw University of Life Sciences – SGGW Problems of World Agriculture

 Record created 2017-04-01, last modified 2018-01-22

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