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Measures of Online Advertising Effectiveness: The Case of Orange Juice

House, Lisa A.; Jiang, Yuan; Salois, Matthew
2014
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Title
Measures of Online Advertising Effectiveness: The Case of Orange Juice
Author(s)
House, Lisa A.
Jiang, Yuan
Salois, Matthew
Subject(s)
Issue Date
2014-05
Publication Type
Conference Paper/ Presentation
Digital Object Identifier
https://doi.org/10.22004/ag.econ.169776
Record Identifier
https://ageconsearch.umn.edu/record/169776
PURL Identifier
http://purl.umn.edu/169776
Language
English
Total Pages
17
Record Appears in
Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada

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