The Viability of Specialized Fields in Agricultural Economics is addressed. The critical question for longevity is, what makes it special? Examples that illustrate how specialties emerge, how they change, and what makes them viable over time is presented. The primary question of: Is Agribusiness Any Different and Is There A Place For It? is set against the background of a need to recognize that Business education today has a high perceived value. Business education today has its focus on analysis. The author believes there is a place for agribusiness if it creates a focus more aligned with what will go on in business.