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The Impact of Social Media Conversations on Consumer Brands
Liu, Yiazo
;
Lopez, Rigoberto
2014
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Title
The Impact of Social Media Conversations on Consumer Brands
Author(s)
Liu, Yiazo
Lopez, Rigoberto
Subject(s)
Consumer/Household Economics
Institutional and Behavioral Economics
Issue Date
2014
Publication Type
Conference Paper/ Presentation
DOI and Other Identifiers
10.22004/ag.econ.166104
Record Identifier
https://ageconsearch.umn.edu/record/166104
PURL Identifier
http://purl.umn.edu/166104
Language
English
Total Pages
4
Record Appears in
Agricultural and Applied Economics Association (AAEA)
>
Agricultural and Applied Economics Association (AAEA) Conferences
>
2014 AAEA/EAAE/CAES Joint Symposium: Social Networks, Social Media and the Economics of Food, May 29-30, 2014, Montreal, Canada
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