Interest in locally grown foods has increased over the past few years. Tennessee currently has
two state-funded programs promoting the consumption of Tennessee agricultural products by
linking producers and consumers-Tennessee Farm Fresh and Pick Tennessee Products. Factors
associated with fruit and vegetable producer awareness of each of these programs are analyzed
using a bivariate probit model. Findings suggest that awareness was associated with education,
percentage of income from farming, use of University/Extension publications, attendance at
University/Extension education events, and operation location. These results should be of assistance
to individuals attempting to increase producer awareness of programs promoting locally
grown foods.
