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Abstract

This study uses data collected from retail grocery chains during marketing season 2003-2004 to examine the external quality and price variations of Pacific Northwest pears. Quality refers to overall fruit appearance and presence of external disorders. Results from a bivariate probit model show that fruit weight and firmness had a positive effect on overall appearance. Results from a hedonic price model show that the recurrence of external disorders is not necessarily negatively correlated with price variations. Overall, this study shows the need to investigate methods of storage, packing, and transportation to achieve the ideal fruit characteristics that appeal to consumers, wholesalers, and retailers.

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