Teens, Food Choice, and Health: How Can a Multi-Method Research Methodology Enhance the Study of Teen Food Choice and Health Messaging?

This research report compares alternative approaches to analyzing the complex factors that influence teenagers' food choice. Specifically, a multi-method approach-which involves the integration of the qualitative and quantitative research methodoligies, data and analysis-is compared to a single methodological approach, which involves use of either a quantitative or qualitative methodology.