Women in Papua New Guinea (PNG) have a vital role to play in managing the long-term sustainable supply of food to the formal and informal markets. With over 85% of the food grown by women, and with relatively little public investment in the food crop sector over time, national non-government organisations such as PNG Women in Agriculture Development Foundation (PNGWiADF) have been formed. They aim to help smallholder farmers address supply constraints and physical and market infrastructure issues, and to provide opportunities and assistance such as agricultural and business training, and brokerage services. They lobby and advocate for improved utilities as well as providing quality assurance. This paper outlines the key characteristics of the agricultural sector in PNG, discusses the markets for fresh produce, and analyses the value chain using case studies from PNGWiADF. It also outlines strategies and recommendations made by the PNGWiADF to contribute to the development of a viable food crop sector in Papua New Guinea.