Sustainable food consumption in China and India

This study examines sustainable food consumption in China and India, based on online consumer survey data. It explores which factors influence sustainable food consumption in these countries, based upon a model related to the Theory of Planned Behaviour. Structural equation modelling is used for the analysis and comparison of both countries. Among the similarities found are the significant influence of subjective norms on intention towards sustainable food consumption and the influence of perceived consumer effectiveness on sustainable food consumption behaviour. Price is identified as a barrier to sustainable food consumption. Based on these findings policy and marketing implications are given.


Issue Date:
2015-02
Publication Type:
Working or Discussion Paper
DOI and Other Identifiers:
ISSN (2192-3248) (Other)
PURL Identifier:
http://purl.umn.edu/198718
Total Pages:
46
JEL Codes:
Q 13; Q18; Q19
Series Statement:
GlobalFood Discussion Paper
60




 Record created 2017-04-01, last modified 2017-08-28

Fulltext:
Download fulltext
PDF

Rate this document:

Rate this document:
1
2
3
 
(Not yet reviewed)