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Abstract
In this research, we present information about the valuable net analysis of organic products in
Mexico, especially in the exportation business net. The first instrument of this analysis was
applied to 108 organic farmers and/or exporters with the objective to know some economics
aspects and opinion about expectations of organic market and governmental intervention. In
the other hand to visualize of contrast opinion was diligent a second instrument to know the
opinion of investigators, certifies, organic farmers, exporters, civil servants and agronomy and
adjacent students with respect to SWOT analysis framework for organic agriculture in Mexico.
As a result of this, we obtained data about sales volume, margin profit, diversity of exportation
destinies, difference of prices respect to conventional products, etc. Also we got the
opportunity to appreciate the market perception in name of merchants and other agents related
with relative aspects to opportunities and challenges of this sector.