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The prominence of FAFH on consumers' food expenditure raises some important questions, particularly those related to the health impact of such a trend. This is particularly true among African-Americans because on average African Americans are twice as likely as white Americans to develop Type 2 diabetes, which has been known to have some correlation with one's diet. There is a plethora of studies focusing on FAFH by American consumers. However, there are very few studies that focus exclusively on African-Americans. This study tries to fill that gap.


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