This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based agricultural diversification, the study concentrated on how small-scale vegetable farmers receive technology innovation to diversify agriculture and increase the possibility of engaging more in vertical diversification. The study was primarily conducted in two villages in Lembang sub-district, West Java province, Indonesia.