Although the Ugandan government is determined to aid farmers increase agricultural productivity as an intervention on increasing food security and reducing poverty through extension services, resources constraints are dampening its efforts. Private extension services providers are being invited to take up information dissemination roles with queries on the availability and demand of the services among farmers to attract private sector and factors influencing the demand for extension services. Data collected by the Uganda Bureau of Statistics (UBOS) on national service delivery throughout the country in 2008 among 5363 and 3318 farmers involved in crops’ and animals’ husbandry was used to predict willingness to pay, amount farmers were willing to pay for extension services and factors that were to influence willingness to pay. It was established that about 35% and 40% of the farmers were willing to pay on average Ugandan shillings 3,400 (US$ 1.8) and 3,700 (US$ 2) per trip for extension services in crop and animal husbandry respectively. Key farmer’s attributes that influenced willingness to pay included sex, age, education level, regions of residence and preferred means to receive the services. The demand for extension and preferred price are low for private sectors engagement and the government should first educate the public on the importance of the services.


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