This paper sought to investigate determinants of farmers’ compliance with coffee eco-certification standards in Mt. Kenya region. Socio-economic, institutional and farm factors were analyzed and the binary logistic regression model was used to predict factors enhancing compliance. The findings show that perception of benefits, coffee as the main source of income, annual coffee production, and the number of times a farmer sprayed annually; were the main drivers of compliance. The findings point towards a growing concern that certification projects focus on ‘progressive’ farmers rather than seek to uplift and integrate ‘weak’ farmers. This calls for concerted efforts among all key stakeholders to enhance inclusivity and participation.