The aim of the paper is to reveal the most important causes of mobile telephony use by rural residents. In particular, the examination of the expected changes due to use of mobile phones and the assessment of the major causes that drive rural residents to desire mobile telephony access constitute the main objective of the paper. In addition, the study extends the employment of binomial econometric methodologies into rural development issues. Interesting results are revealed from the three discrete segments of rural populations regarding the drivers of mobile phone use. The majority of the users belong to the so-called “farmers”, where the dominant causes of mobile phone use are different from the rest ones. More specifically, causes such as region and number of young persons resisting in the households were among the main reasons that compel them to obtain mobile telephony subscription and use.


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