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Abstract

Based on the overview and characteristics of agricultural products processing enterprises in Yinchuan City, green marketing status of agricultural products processing enterprises in Yinchuan City is introduced from the aspects of product strategy, pricing strategy, distribution strategy and promotion strategy. Problems in the green marketing of agricultural products processing enterprises are analyzed, such as the obvious contradiction between the processing demand and the raw materials, low level of comprehensive utilization of resources, no common demand of green consumption in Yinchuan City, weak strength of enterprise and no concept of green marketing, poor macro-control and insufficient input, neglecting the environmental production of materials during marketing, and the insufficient input of enterprises in professional marketing personnel. In order to improve the green marketing ability of enterprises and the development of agricultural products processing enterprises in Yinchuan City, the following countermeasures are put forward; green marketing strategy (mainly including the green marketing strategy for enterprises, gathering of green information, and strengthening the marketing strategy of target market ) and green marketing policy (mainly including green products policy, green price policy, green channel policy and green promotion policy).

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