Industrialization Development of Korla Fragrant Pear in Bayingolin Mongol Autonomous Prefecture, China

Based on the introduction of the natural and geographic conditions in Bayingolin Mongol Autonomous Prefecture in Xinjiang(Bazhou), development status of Korla Fragrant Pear is introduced from the two aspects of the production status and the storage and processing status of Korla Fragrant Pear. Among them, production status of Korla Fragrant Pear is analyzed from the aspects of the rapid growth of planting area and the stable growth of output. And the storage and processing status of Korla Fragrant Pear is introduced from the aspects of the development status of the storage industry and the development status of processing industry, and the status of domestic and foreign marketing. Problems in the industrialization development of Korla Fragrant Pear in Bazhou are analyzed, such as the weak protection of brand and lack of external propaganda, the imperfect benefit affiliating mechanism between leading enterprises and peasant households, and the marketing network of Korla Fragrant Pear and single mode of marketing. Countermeasures for the acceleration of the industrial development of Korla Fragrant Pear in Bazhou are put forward, such as making great efforts at publicity, brand establishment and counterfeit prevention, cultivating leading enterprises, reducing market risk, implementing industrialization development, adopting various marketing forms and actively developing domestic and international markets.