Given the importance of EU demand for chilled fish fillets to the exporting sectors in Tanzania and Uganda, this study estimated the EU's import demand for fillets by country of origin to assess the competitiveness of exporters. Results imply that prices in Tanzania and Uganda had an insignificant impact on total imports expenditures in the EU. Conditional and unconditional cross-price effects indicated that exports from Lake Victoria did not compete with exports from other suppliers, such as Iceland, Norway and ROW. Import demand forecasts showed that market share in the EU should remain relatively unchanged given the trend in prices.