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Abstract
It is widely recognized that academia should prepare students for the job market as well as provide general education. An important aspect of agribusiness education is that industry leaders expect graduates to have several skills that improve the management capacity of the firm. This responsibility means that curriculum development and implementation must not be conducted by academicians in isolation. Industry must participate and play an active role in curriculum design and curricular reforms. The study quantifies agribusiness industry preferences for agribusiness education and identifies the skills, capabilities and experiences the food and agribusiness companies in Armenia look for in their new employees with the potential to become future leaders in their firms.