The Japanese Market for Imported Fruit Juices

The objectives were to analyze the competitiveness of countries exporting fruit juices into Japan and simulate the effect of the negative Japanese population growth rate on fruit juice demand. The relative price version of the Rotterdam demand model was estimated for orange, grapefruit, other citrus, apple, pineapple and grape juices. Results indicate that most exporters can’t increase market share through price reductions. Product promotion and product differentiation is a more plausible option. The growth of fruit juice demand in Japan is expected to decrease over the period 2006 through 2020 for 11 of the 18 fruit juice/country combinations because of negative population growth rate.


Editor(s):
Goldsmith, Peter D.
Issue Date:
Nov 15 2009
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/92551
PURL Identifier:
http://purl.umn.edu/92551
Published in:
International Food and Agribusiness Management Review, 12, 4
Page range:
1-28
Total Pages:
28
JEL Codes:
Q1
Series Statement:
Volume 12,
Issue 4




 Record created 2017-04-01, last modified 2019-08-26

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