Government programs and subsidies regulate and support Japan’s large fruit-production sector, bolstering farm incomes and output levels. Supply-management programs that target annual production levels for some fruits, in order to maintain market prices, contribute to higher prices for consumers, although other programs aim to increase fruit consumption. Japan’s tariffs and phytosanitary measures also create barriers to fruit consumption and limit imports. Producers in the United States, a major fruit supplier to Japan, could benefit from reduced barriers.