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Abstract
Structural equation model (LISREL 8) was applied to test the causal relationships between tourist travel motivations and tourist
destination. A survey containing Likert scale questions was conducted to collect data from 100 tourists who had travelled to Greece’s tourist
destination. With the help of factor analysis, four dimensions were identified for scales used in the study: travel cost satisfaction, tourism
product, tourism product attributes, and tourism product management. Results indicated that the travel cost satisfaction of tourists has a
positive influence on tourism product, tourism product attributes and tourism product management. Moreover, our results suggested that the
tourist demographics has a positive influence on tourism product and tourism product attributes and has an insignificant relationship with
tourism product management. Based on our findings the tourist demographics has not influence on tourism product management. However,
these findings suggest that both the private tourism and the governmental tourism sector should develop a better management of tourist
destinations so as to develop a stronger attraction of tourism, better amenities, a better accessibility, an appropriate image, to make tourism
competitive and to keep tourism product prices at a reasonable level. The implications of the tourism demand model can be used for the public
environmental policy-making process based mainly on reasons of interest, ideology or understanding.