The degree to which countries are pursuing regional trade agreements (RTAs) has been nothing short of extraordinary. The latest wave of regional integration, however, is “breeding concern” among academics and policymakers as to the extra‐regional effects of these agreements and their impact on North American agricultural exporters who are party to relatively few RTAs in world trade. This study constructs and uses an updated database of agricultural trade flows from 1992‐2008 to shed light on the degree to which outsiders status affects U.S. and Canadian agricultural exports and its competing suppliers. Regarding outsider status, the existing dummy‐variable approach is modified by incorporating region‐specific extra‐bloc trade flow variables to examine the degree to which RTAs divert trade from specific regions of the world, including Canadian agricultural exports. The results are quite illuminating. While RTAs may not be trade diverting on net, all RTAs considered exhibit trade diversion with respect to at least some regions. The results have important policy implications for nations that are not actively participating in the latest wave of regionalism.