Staying in Touch through Extension: An Analysis of Farmers’ Use of Alternative Extension Information Products

The U.S. farming industry is evolving quickly. It is therefore important that state Extension services be prepared to evolve as well. This study uses data collected in a 2007 survey of Ohio farmers to evaluate likelihood and frequency of use of various services offered by Extension as well as overall satisfaction with Extension services. Results indicate that tailoring of topics and communication methods to type of farm and/or farmer informational needs could improve the use of Extension resources. This implies that targeting of information products and methods may improve the performance of Extension education programs and customer satisfaction.

Issue Date:
May 01 2010
Publication Type:
Journal Article
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Published in:
Journal of Agricultural and Applied Economics, 42, 2
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JEL Codes:
Q10; Q12; Q16

 Record created 2017-04-01, last modified 2019-08-26

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