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This study examines the effect of various factors on the decision to consume home-delivered foods. The results of the study suggest that the decision to order food for home delivery is determined by gender, price consciousness, number of adults and children in the household, employment status, education level, ownership of microwave oven and, to some extent race, age and income. Specifically, the results suggest that less price-conscious, employed, higher-educated, white males within the 25-34 age group, in a household with a microwave oven, with smaller number of adults, but with children are more likely to purchase home-delivered food that others.


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