The competitive position of three warm-season turf species commonly grown in the South (bermudagrass, centipedegrass, and zoysiagrass) is evaluated for a farm with 100 acres available to allocate to turfgrass-sod production. A multiperiod linear programming model is used to determine optimal mixes of grasses and resulting net returns for a seven-year planning horizon. Within current observable price ranges, variation in the prices of the different grasses has little impact on the profit-maximizing combination of grasses. Bermudagrass, with the shorter production cycle and positive influence on cash flow, dominates the higher-valued, longer-production-cycle alternative grasses. Availability of initial money capital from internal sources does not alter the feasibility of bermudagrass.