IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay

The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender.


Issue Date:
2006
Publication Type:
Journal Article
DOI and Other Identifiers:
Record Identifier:
https://ageconsearch.umn.edu/record/8195
PURL Identifier:
http://purl.umn.edu/8195
Published in:
International Food and Agribusiness Management Review, 09, 2
Page range:
75-87
Total Pages:
13




 Record created 2017-04-01, last modified 2020-10-28

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