Amadori is one of three large commercial producers of chickens in Italy and the only commercial producer of free-range chickens. The threat of the avian flu virus poses a challenge to Amadori because of the possibility that authorities may order all birds to be kept indoors. The crux of the case is to identify and analyze alternatives that Amadori should consider for its line of free-range Il Campese chickens in response to an avian flu virus outbreak.
