This paper analyzed the impact of farm and farmer characteristics on the acceptability to dairy farmers in the Netherlands of an all-risk insurance package and underlying specific categories of insurance coverage. The major farm characteristics considered were structural, operational and financial variables, while farmer age was the major farmer-specific characteristic analyzed. The specific insurance categories reviewed were damage, legal, disability, liability and health insurance. The results suggest that there are common and insurance-specific factors that can improve the design of insurance policies for dairy farmers.