The Economic Impacts of Direct Produce Marketing: A Case Study of Oklahoma's Famers' Markets

Henneberry, Shida Rastegari; Taylor, Merritt J.; Whitacre, Brian E.; Agustini, Haerani N.; Mutondo, Joao E.; Roberts, Warren

doi:10.22004/ag.econ.6785

The Economic Impacts of Direct Produce Marketing: A Case Study of Oklahoma's Famers' Markets

Henneberry, Shida Rastegari; Taylor, Merritt J.; Whitacre, Brian E.; Agustini, Haerani N.; Mutondo, Joao E.; Roberts, Warren

2008

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Abstract

The IMPLAN model is used to estimate total (direct and secondary) economic impacts of farmers' markets in Oklahoma's economy. The results show that Oklahoma farmers' markets generate a total gross sale of $3.3 million, with a total economic impact of $7.8 million.