Recent outbreaks of highly pathogenic avian influenza in Asia, Europe, and Africa have caused severe impacts on the poultry sector through bird mortality and culling, as well as resulting trade restrictions and negative demand shocks. Although poultry producers play a major role in preventing and controlling avian influenza, little research has examined the influence of their farm-level decision making on the spread of the disease. In this study, we describe farm behavior under livestock disease risk and discuss data and analyses necessary to generate sound empirical evidence to inform public avian influenza prevention and control measures.