The Hispanic population in the United States has grown significantly in the last 20 years, becoming the largest minority group in the U.S., accounting for 14.8% of the total U.S. population. Hispanics have also become an important economic force in U.S. consumer spending. This study analyzes factors affecting the demand for meats relative to Hispanic consumers’ region of origin, such as Mexico (Mexican, Mexican-American, and Chicano), Puerto Rico, Cuba (Cuban and Cuban American), Central and South American, and other Hispanics. Since Hispanic consumers tend to live in communities with similar ethnic origins, this is expected to impact the demand for food in these communities. Factors such as income, household size, age, gender, and educational attainment are also included in the analysis.


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