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Abstract
The objective of the study is to examine factors affecting the organization and success of farmers markets. A survey was conducted among vendors and market managers in Missouri. The preliminary results indicated that location of the farmers market, absence of wholesalers, and degree of supervision by market managers, market managers household attribute including children in the household determined level of success. Level of success was represented by number of vendor participation at the peak of the season. Farmer market attributes including parking spaces and petting zoos played crucial role in bringing in patrons, therefore increasing vendor participation. Uniform pricing policy was important to attract more vendors.