Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof

Langen, Nina; Grebitus, Carola; Hartmann, Monika

doi:10.22004/ag.econ.61484

Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof

Langen, Nina; Grebitus, Carola; Hartmann, Monika

2010

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Title

Measuring consumers’ willingness to pay for coffee differentiation using auctions: A comparison of Fair Trade, organic, and cause-related marketing coffees – and a mix thereof

Keywords

auctions; coffee; Fair Trade; organic; cause-related marketing

Author(s)

Langen, Nina
Grebitus, Carola
Hartmann, Monika

Subject(s)

Agribusiness
Consumer/Household Economics
Marketing

Issue Date

2010-05

Publication Type

Conference Paper/ Presentation

Digital Object Identifier

https://doi.org/10.22004/ag.econ.61484

Record Identifier

https://ageconsearch.umn.edu/record/61484

PURL Identifier

http://purl.umn.edu/61484

Language

English

Total Pages

1

Series Statement

Selected Poster
11530

Record Appears in

Agricultural and Applied Economics Association (AAEA) > Agricultural and Applied Economics Association (AAEA) Conferences > 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado

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