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Despite the advantages cloning could bring to the livestock industries and the regulatory assessments by both domestic and international government agencies, there continues to be concern about the marketability of the technology on a consumer level. In this paper, we examine attitudes to the use of cloning in animal food production among samples of US and European college students. We compare expressed levels of concern about cloning to concerns about other food quality issues and find correlation with lower likelihoods of consuming cloned product. Furthermore we correlate attitudes toward cloning and willingness to purchase cloned products to individual characteristics including not only socio-demographic variables (gender, household income, farming background) but also attitudinal variables. While the data collection is restricted to undergraduate student samples, we believe the comparison across locations provide interesting findings.


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