The Influence of Endogenous Nutrition Knowledge on Consumers’ Willingness-To-Pay for Grass-Fed Beef

The relationship between nutrition knowledge and consumers’ food behavior has been debated for years. This may be partially attributed to the difficulty introduce by endogeneity of nutrition knowledge in econometric modeling. Using grass-fed beef as a vehicle, this paper investigates the impacts of consumers’ nutrition knowledge on their willingness to pay by accommodating the endogeneity problem using instrumental variable approach. Our results suggest that consumers’ nutrition knowledge significantly influences their willingness to pay for grass-fed beef. Gender and education are influential factors of consumers’ nutrition knowledge level.

Issue Date:
Jul 25 2010
Publication Type:
Conference Paper/ Presentation
DOI and Other Identifiers:
Record Identifier:
PURL Identifier:
Total Pages:
Series Statement:
Selected Poster

 Record created 2017-04-01, last modified 2019-08-26

Download fulltext

Rate this document:

Rate this document:
(Not yet reviewed)