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Abstract
By conducting a meta-analysis using 50 observations collected from 15 primary
studies, we systematically analyze heterogeneities in consumer preferences for U.S. beef
products and the results have valuable implications both from a policy perspective as well
as from a methodological perspective. The main findings include that consumers in
European and Asian countries are willing to pay less for U.S. beef products than those in
North American countries and that the BSE incidence in the U.S. substantially damaged
consumer preferences for U.S. beef products outside the U.S. but not in the U.S. The
results with respect to methodological heterogeneities also indicate that choice
experiments yield higher WTP values and that the sample size is negatively correlated
with WTP values.