Agri-industry stakeholders need to respond to the challenge of meeting the demands for higher quality products at competitive prices under increased competition in volatile markets. Development and application of an appropriate computer-based agri-industry value chain model can provide strategic options to deal with these challenges. This paper presents an overview of the theoretical foundation and the structure of an agri-industry value chain model and demonstrates its application as a tool for benchmarking and scenario analysis of the Western Australian Sheep-meat industry.