Qualitative Research: A Grounded Theory Example and Evaluation Criteria

The qualitative research paradigm, although occasionally applied, is not widely discussed in agribusiness and agricultural economics literature. The primary goals of this paper are (a) to present insights into qualitative research approaches and processes by outlining grounded theory as an example of a systematic and rigorous qualitative approach, and (b) to discuss criteria for scientific rigor applicable to qualitative research. In addition, assessing qualitative research is demonstrated by using a published example.