The Living Murray Initiative was established to recover 500 Gigalitres in average annual flows to address the declining environmental health of the Murray-Darling river system. The NSW Market Purchase Measure was initiated by the New South Wales Government as part of The Living Murray Initiative with the aim of purchasing up to 125 Gigalitres of high and medium reliability entitlements within the NSW southern connected part of the Murray-Darling Basin. The commencement of this measure provided an opportunity to survey participants in permanent water trading for an environmental outcome to determine general land use and socio-economic information as well as specific information regarding their current water use, future intentions and their opinion of the implementation of the water purchase process. The results of the survey will also assist in understanding the nature of the participants in this process relative to the broader irrigator/regional population. Importantly, the survey outcomes will help to improve understanding of participant circumstances and provide important lessons for future water purchase programs.