The Farm Management discipline has long been closely aligned with agricultural economics. The question we raise is not where either discipline came from but where is Farm Management going. The impact of globalisation, the rising tide of deregulation and chain reversal mean that farm management professionals who have traditionally focused on optimisation of activities at a farm level are now commonly expected to use sociology and management science to explain economic organisation and performance on farms. They also are required to look at relationships in the value chain(s) in which the farm sits. This paper will analyse the implications of such change for Farm Management professionals.